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You Are What You Eat: an Obesity PSA. Obesity is the second leading cause of preventable death in the United States. Using striking visuals, the 'You Are What You Eat' campaign drives home to audiences that what they eat stays with them long after they swallow, and can have a profound effect on their overall health. The illustrations, done in the style of traditional medical lithographs, combine some of the most popular fast food items in America with highly recognizable organs.